It was still red, it was still wavy and it still looked a lot like a certain other cola brand’s logo (more on that in a minute).
Then just a year later, the logo changed again. In 1905, the logo became a little softer and thicker. In this version of the logo, a long banner extends from the top of the “C” in Cola, making this version of the logo feel a little closer to symmetrical than the first version. Overall, the logo kept its wavy, swoopy shape, and that last “A” kept its tail curl. The spikes retracted and the letters got just a bit wider. During this time, Pepsi-Cola’s tagline was “Exhilarating, Invigorating, Aids Digestion.” One thing that didn’t change was Pepsi-Cola’s branding as a health aid. The serifs and mid-height letter spikes that decorated the original font became longer, fang-like spikes protruding from the tops and bottoms of the letters and the final “A” stretched out and coiled upward like a tail. When Brad’s Drink became Pepsi-Cola, the logo’s main color changed to an eye-catching red. This site is protected by reCAPTCHA and the Google Privacy Policy and Google Terms of Service apply. Via .īy completing this form, you agree to our Terms of Service and Privacy Policy. Like the Brad’s Drink logo, the first Pepsi-Cola logo had spiky embellishments in its font. As the company found its footing and grew, its logo changed three times.įirst was Pepsi-Cola’s thin, red and spiky logo.
By 1910, there were 240 Pepsi-Cola bottling franchises across 24 states. In 1903, Bradham officially trademarked the name, and in just a year, he’d sold 20,000 gallons of Pepsi-Cola syrup. (Remember, these were the days when soft drinks were considered medicinal aids.)įrom there, the Pepsi-Cola Company grew rapidly. In 1898, Brad’s Drink became known as Pepsi-Cola, a name derived from the word “dyspepsia,” another word for indigestion. The font was bold and fairly ornate, a characteristic the Pepsi logo would hold on to for a while, even after changing colors and becoming known as Pepsi-Cola. The Brad’s Drink logo was a blue wordmark against a white background. Pepper to aid in digestion and as a lemon, nutmeg, caramel-flavored alternative to soda flavors of the time. Later that decade, pharmacist Charles Alderton invented Dr. In 1886, Coca Cola was created to help its inventor ease his morphine addiction. During that same era, pharmacists created a bunch of the sodas we know and love today. What does Pepsi’s logo history look like? And how does it stay so recognizable with every drastic redesign? Let’s find out! 1893: Brad’s Drinkīefore Pepsi was Pepsi, it was known as Brad’s Drink, created by pharmacist Caleb Bradham in New Bern, North Carolina in 1893. Let’s take a trip down memory lane and see how the Pepsi logo evolved over time. No matter how many times their logo changes, Pepsi keeps on delivering the flavors and brand experience that people expect. And that’s not even counting the smaller changes for flavor variations like Diet Pepsi and Pepsi Max. Over it’s 122 year history, the logo has seen 12 redesigns. The history of the Pepsi logo is one of constant reimagination. Many timeless brands are timeless because they keep the logos that people know and trust.